Since I was young, I’ve always had a deep passion for handmade crafts. Working with my hands and creating beautiful, delicate designs has always felt natural to me. After earning my Bachelor of Arts in Industrial Design, I spent my days at work and my nights diving into creative ideas, filling my diary with sketches, concepts, and possibilities. In 2012, I made my very first jewelry piece, and that moment became the beginning of Tree Craft Diary.
Like the branches of a lush tree, inspiration is endless. For the first nine years, I taught myself how to create beaded jewelry, cherishing every moment of the journey. But as my passion grew, so did my desire to elevate my craftsmanship. Realizing there was still so much to learn and many techniques to master, I stepped away from the business and pursued formal training in Jewellery Design at LaSalle College Vancouver. After a few years in Canada, I returned to Indonesia and continued my craft from my home studio in Tangerang, blending gemstone beading and metalsmithing techniques using both precious and semi-precious metals.
I believe crystals hold a kind of magic, each one carrying unique properties that can uplift your everyday mood. By working with one of Earth’s gifts—natural gemstones—I highlight their raw beauty, focusing on visual appeal, texture, and captivating color to create jewelry for those who adore unique, contemporary styles infused with a touch of wonder.
Most of my creations are one-of-a-kind or made in limited pieces. I believe these natural beauties speak for themselves. Whether the design is simple or intricate, every detail matters. Pair TCD jewelry with your outfit and it will bring a delightful touch of character and charm to your style.
-Cindy
#StyleWithGems
What’s the meaning of Tree Craft Diary logo?
In the rush of everyday life, our logo is a small pause — a moment to notice the colors of nature, the sparkle of crystals, and the beauty that surrounds us.
Shaped like a bookmark that holds a favorite story, it reflects calm, creativity, and the joy of simple, mindful moments.