Story Before Tree Craft Diary

 

Today I am going to share a little bit about how I came up with Tree Craft Diary...
I've been loving handmade crafts for as long as I can remember. I enjoyed making variety of handicrafts, such as doing scrapbook, cross-stitching wall decorations, card holders and keychains, sewing figurines by felt, forming mini cakes ornaments using clay material, and the list goes on...

For my passion to art and crafts, I decided to enroll in a design school in university at Kuala Lumpur - Malaysia, majored in industrial design, which then I gained my first degree in 2008. Fast forward, I worked in a corporate gifts company in Singapore for a period of time and that was when I realized I had to pursue my dream and start building my own empire.

As I still had my day job, I could only unfold my creativity after work during night time. Among so many possibilities, I brainstormed the direction I should focus into. I want people to be able to enjoy my creations, treasure and "carry" them everywhere, and for that reason I chose to make jewelry as my core biz. I learned everything I need from the very base. I defined the brand name and logo, searched for materials, learned how to make, photographed them and then had my first item listed on my Etsy shop. I got my first sale three months after that. It was a fine Saturday morning when I woke up to find there was a transaction notification in my mailbox and I just couldn't believe it! Someone bought my creation! That afternoon was my first time went to the post office and shipped the order to my first customer at Michigan, United States.

Week after week, I slowly built up my inventory and thence got a few sales, which made my confidence getting stronger. Nevertheless to say that I am a fast paced person. I felt that I would never have enough time to work on my biz if I only had night hours and weekends. I knew what I want and I would make my dream comes true. So the sixth month after I built Tree Craft Diary, I decided to quit my full time job and went back to my hometown, Jakarta - Indonesia, dedicated myself to embrace my passion and to bring Tree Craft Diary to the next level. It's a beautiful thing when a career and a passion come together.

That was in the 2012, I made the best decision and never looked back since then...