Press: Pinkoi Magz
Q: What is the meaning behind Tree Craft Diary?
A: By utilizing one of the earth materials – natural gemstone, Tree Craft Diary emphasizes their natural characteristics, embraces the fusion of fashion and nature, thus, creatively crafts them with unique attributes to create jewelry with a story.
My brand’s style is unique yet fun, one-of-a-kind style. I believe the unusual beauties speak for themselves. I hope my brand can bring joy and happiness, as well as deliver the message inside each product to the wearer.
Q: How is your journey on becoming a designer?
A: In 2008, I gained a Bachelor of Art majoring in industrial design at a design university in Malaysia. Worked as a product designer in Singapore, I let my creative juice kept flowing. Day by day, all the ideas were poured into a diary and eventually, in 2012, I took a step forward to design jewelry accessories for unique seekers who adore the art of nature. A label Tree Craft Diary then was born.
Q: What do you think a good design is?
A: I think design is something that can pleases us, something that can makes us happy. When we adore at specific design, we are being connected with the product, as well as with the designer’s mind.
As a designer, the most interesting about design is we can put a story or message while designing a product. And sometimes, people do understand what the story or the message is, only by looking at the design.
Q: Please share your creative process
A: Like the branches of a lush tree, inspiration never comes to end. I keep evolving and designing various styles of jewelry accessories in contemporary way. I hand-pick each gemstone and hunt for intriguing materials over the world to add fresh sparks to my latest lines.
Q: What is the most interesting facts about gemstones?
A: Gemstones are so fascinating! Their colors, properties, myths, and legends are diverse and enchanting. According to folklore and stories throughout history, many gemstones are thought to offer mystic healing to its wearer. For example of some popular stones:
Amethyst, the “Stone of Spirituality and Contentment”, is considered the gemstone of meditation, peace, balance, courage, and inner strength.
Citrine, the “Stone of Abundance and Joy”, promotes success, abundance, and clear thinking.
Rose Quartz, the “Stone of Power and Influence”, brings deep inner healing, inner personal strength, self-love, self-trust and self-worth.
Q: What would you do if you have no inspiration?
A: When I have no inspiration or stuck, I would just stop doing on that particular thing, refresh my mind and move on to the other task. Surprisingly, every time I took a step back, I can think clearer and gain better resolutions to come back and get it done!
Q: Can you share with us your favorite creation?
A: Angel of Love and Ice Age are two of my favs!
- A sweet-looking “Angel of Love” is crafted from Rose Quartz – the stone of love and angel’s wing charm. Lovely isn’t it?
- While the movie inspired “Ice Age” is made of raw Aquamarine stone with small elephant charm. I love that ice-look stone and the cool-color combination.
Q: Lastly, if you could sum your experience in one sentence to encourage young designers, what would it be?
A: We all learn by doing. Don’t wait until your idea is “perfect” to start it. Trust your gut, take the first step and put it up to the world. You’ll see how it blooms.